Privacy Policy

Optimal Beauty respects your privacy. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, reserve a founding product tier, complete a skin profile, subscribe to updates, or interact with our services.

This policy applies to Optimal Beauty’s website, checkout flow, reservation experience, skin profile tools, AI protocol features, customer communications, and related services.

Information We Collect

We may collect the following information:

Account and Contact Information

When you reserve a product, join a waitlist, complete checkout, or contact us, we may collect your name, email address, shipping details, billing details, and customer support communications.

Checkout and Payment Information

Payments are processed through our third-party payment provider. We do not store your full payment card details on our servers. Payment providers may collect and process payment information according to their own privacy and security practices.

Skin Profile and Routine Information

If you complete a skin profile or intake quiz, we may collect information such as skin type, skincare goals, sensitivity level, routine preferences, product usage, application zones, and related cosmetic-use information.

Photos or Progress Tracking

If we later offer photo tracking or progress documentation, you may choose to upload photos. These photos will be used to support your cosmetic protocol experience and will not be sold.

Device, Website, and Analytics Information

We may collect information about how you use our website, including browser type, device type, pages visited, referring pages, approximate location, session activity, and performance data. We may use cookies or similar technologies to improve the website and understand user behavior.

How We Use Information

• Process reservations, orders, subscriptions, and customer requests.
• Provide checkout confirmations, welcome emails, shipping updates, and product communications.
• Prepare personalized cosmetic-use guidance and skin protocol recommendations.
• Improve our website, product experience, customer support, and future services.
• Maintain security, prevent fraud, and protect our business and customers.
• Comply with legal, regulatory, accounting, and operational obligations.
• Send marketing communications where permitted, with the ability to unsubscribe.

AI Protocol and Personalization

Optimal Beauty may use intake responses, routine preferences, and related cosmetic-use information to generate personalized skincare ritual guidance. AI-generated protocol content is intended for cosmetic education and routine support only. It is not medical advice, diagnosis, or treatment guidance.

How We Share Information

We may share information with trusted service providers who help us operate our business, including:

• Payment processors.
• Email and customer communication providers.
• Hosting, analytics, database, and infrastructure providers.
• Fulfillment, shipping, and logistics partners.
• Professional advisors, legal counsel, and compliance providers.
• Government or regulatory authorities when required by law.

We do not sell your personal information.

Cookies and Analytics

We may use cookies, pixels, analytics tools, and similar technologies to understand site performance, improve the customer experience, remember preferences, and measure marketing effectiveness. You may be able to control cookies through your browser settings.

Data Retention

We keep personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain customer records, comply with legal obligations, resolve disputes, prevent fraud, and operate our business.

Your Choices

Depending on your location, you may have rights to access, correct, delete, restrict, or request a copy of your personal information. You may also unsubscribe from marketing emails using the link in our emails.

To make a privacy request, contact us at hello@optimalbeauty.com.

Security

We use reasonable technical and organizational measures to protect personal information. However, no online system is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children.

International Users

If you access our website from outside the country where our systems or service providers are located, your information may be transferred, stored, and processed in other jurisdictions.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.